The Role of Artificial Intelligence in Cybersecurity

Cyber-attacks, particularly during and after the COVID pandemic, has increased in scale and intensity and this worrying everyone that is a potential victim, starting from individuals to businesses and even governments. Cybercriminals are continuously upgrading their skills to bypass any protective measures that you might be taking for managing your assets and sensitive information. Businesses, these days, are therefore trying to scale up their cybersecurity needs using Artificial Intelligence (AI).

AI has displayed the technological capabilities in assisting businesses to detect and prevent any cyberattacks, even before they are actually executed. AI systems can spot abnormalities and trends that may suggest a possible assault by evaluating massive volumes of data. This enables security professionals to take preventative actions to avert the assault. Moris Media, the leading digital marketing agency in India, presents the most important advantages that AI can provide in tackling cybersecurity issues.

The biggest advantage that makes AI a potent tool against cybercrime is its ability to continuously learn and upgrade itself as per specific requirements. The conventional techniques that are used for tackling cyberattacks also consider those threats and weaknesses that are known; thereby increasing their vulnerability to newer attack modes. Artificial Intelligence, with its capability of continuously upgrading itself in real-time to counter newer threats therefore can be adopted to make it more challenging for hackers from executing their malicious intentions.

Artificial Intelligence is also being successfully used by enterprises to automate regular, cumbersome and repetitive operations. Therefore, people responsible for ensuring the security of your data, can devote more time towards more complicated operations, including identifying and countering newer attacks. By automating the process of Incident response, Artificial Intelligence is helping businesses respond much more efficiently to threats.

All the above paints a rosy picture but this is just one side of the story. One of the most challenging activities is verifying the accuracy and reliability of algorithms being used. If the algorithms are not made specific to the task that you wish to accomplish or is based on unverified data sources, false reports will be created, which have the potency of creating as much harm as real cyberattacks.  

Furthermore, you cannot rule out the possibility of Artificial Intelligence being used by the hackers themselves. AI can increase the potency of cyberattacks in the same manner as it is being used for safeguarding yourself against the same. Therefore, your team responsible for cybersecurity will always have to update themselves and create better algorithms so that they are always ahead of the potential hackers.

These obstacles notwithstanding, the perceived challenges that warn you against using AI to counter cyberattacks are miniscule compared to the benefits they offer. AI can prove helpful to companies for detecting and preventing cyber assaults, automating the standard processes, while adapting themselves to potential new threats. We should expect to see increasingly more sophisticated and effective cybersecurity measures in the future as the usage of AI in cybersecurity grows.

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Threat detection is one area where AI is extremely beneficial in cybersecurity. Conventional threat detection approaches depend on rule-based systems that can only identify known threats. Yet, artificial intelligence (AI) can analyse massive volumes of data and detect patterns that may suggest a possible danger. This enables security personnel to take preventative actions before an attack takes place.

Incident Response:

Incident response is another area where AI may help with cybersecurity. When it comes to cyber-attacks, timing is of the importance. Your response time to any attacks is directly proportional to the damage that attack can cause. AI proves useful in optimising your Incident Response times. By automating monotonous and repetitive processes, it enables the security team to specifically focus on the more complicated functions identifying the attack sources and incorporating measures to prevent repeat attacks.

Improving Access Controls and the Authentication process:

Your access control and authentication process can also be significantly improved using AI. Conventional access control systems depend on passwords and other readily compromised authentication techniques. AI can examine user activity and detect abnormalities that might suggest a breach. As a business, you therefore have added tools like biometric restrictions and multi-factor authentications that can minimise threats of access controls being compromised.

Threat Intelligence:

Furthermore, artificial intelligence is being used for improving the threat intelligence mechanism. Threat intelligence is a process in which information is secured and analysed to identify possible cyber threats. This information is then made use to scale up your cybersecurity process. AI helps companies secure and analyse information pertaining to security threats timely and effectively, thereby keeping them a step ahead of potential hackers.

With cyberattack nature become more and more sophisticated; AI has to play a very crucial role in this process. AI provides a three-step benefit to companies by helping detect and prevent cyberattacks, automate repetitive processes and continuously upgrade to counter new threats. Although adopting AI in cybersecurity poses certain obstacles, the advantages clearly exceed the dangers. We should expect to see increasingly more sophisticated and effective cybersecurity measures in the future as the usage of AI in cybersecurity grows.