The Growth of Mobile Accounting Apps and Their Benefits for Business Owners

Mobile Accounting apps are here to stay – you need to decide when and how to implement them for your business.

You are mistaken if you believe that mobile applications are exclusive to large companies like Walmart and Bank of America. In fact, it has been small and medium-sized businesses that are showing excellent proactiveness in adopting this mobile accounting trend. This is making them increasingly conscious of the need to use innovative mobile applications in addition to the mobile-friendliness of their websites.

You will not be surprised to see on your next visit to the coffee shop on the corner or the beauty salon downtown that they are already using a dedicated mobile app. When you ask them the reason, they are unanimously vocal about the competitive advantages they are getting by using them.

Are you still have doubts on the need of creating a mobile application specifically for your work, given the fact that you are just a small business owner? Moris Media, the fastest-growing PR Boutique and Digital Marketing agency, provides you with seven reasons that will inspire you to get this done at the earliest.

1. Always be visible to your consumers:

According to statistics, the average Indian adult spends 4 hours and 54 minutes per day on their mobile device. Though most of this surfing time is theoretically confined to some limited applications, it in no ways diminishes the fact that each user must unlock, navigate, and scan their device to find the apps they seek. Being "in the way" can be advantageous for your business, as the human mind subconsciously stores every image and text (or well-designed app icon!) encountered.

2. Establish a direct marketing channel:

Apps can provide general information, prices, booking forms, search capabilities, user accounts, communications, and news broadcasts, among other things.

3. Provide value to your consumers:

If you are having access to readily available data, you can make use of it to digitalise your services. This could include allowing your dedicated customers enjoy the benefits of your service through their mobiles for services like payments, rewards collection and more. This will help in increasing customer retention and also more downloads for your application.

4. Develop brand awareness:

A mobile app for your business can significantly increase brand recognition. This topic can be broken down into two components, the combination of which will make your app a genuine success:

Brand: A mobile app is comparable to an empty billboard sign. You can make it fashionable, trendy, functional, daring, or informative, if you so choose. But what you really want to do is create an app with features that your consumers will adore that is also well-branded and attractively designed.

Recognition: If you are able to create an application that encourages customers to frequently use it, they develop higher will for procuring the products and services you offer. In advertising, this is referred to as the "effective frequency": as a general rule, hearing and/or seeing your brand 20 times is required for it to be noticed.

5. Enhance customer engagement:

Whether you sell flowers or spa services, your consumers must be able to contact you. Including a messaging (or help desk) feature in your app can significantly improve your communication with customers. Consider that OpenTable constructed its entire business paradigm on this principle. Instead of contacting a restaurant, you can reserve a table with fewer than five taps on their platform. Consider how many customers would prefer texting over calling to communicate with you.

6. Create a unique identity that distinguishes you from your competitors:

If you are operating a small business, it is most likely, in the present scenario, that similar competitors are not using mobile apps. Being a first mover will help you gain added advantage over competition. Innovations are always welcomed if the end results prove beneficial and your customers will definitely appreciate this approach of yours.

7. Cultivate customer loyalty:

Customer loyalty is the most essential reason you should consider developing your own mobile application. Wherever we go in the modern era, advertising seems to have us surrounded. Starting from roadside banners and billboards, the more traditional newspapers ads, coupons and fliers and the modern era email marketing, Facebook ads and websites, businesses are trying to utilise every avenue to connect with their customers and hence often losing out on creating exclusive impact with them.

It is time to return to establishing a genuine connection with your consumers and turning them into devoted fans of your product or service. We are not claiming that a mobile app will save your business, but it can be a means to remain close to your consumers and be always accessible.

If these listed advantages have convinced you that your business needs a mobile application, the next thing that you need to address is implementing the same.

You also have the option to choose which path you need to traverse – Either enrol the services of an app-development agency or just let it be done by your own team of in-house developers. The decision will be completely aligned with the emphasis you wish to place on your mobile strategy.

Use one of the many available mobile app generators, such as Como or BuildFire, to create your own mobile app without worrying about coding and technicalities.

You cannot afford to ignore the impact that mobile apps are having on all businesses; the only leeway you have is in choosing the manner of implementation for your business. This decision is definitely going to have ramifications on the futuristic operational practices of your business. You must decide whether you wish to be among the first.