The Box Office Effect of Controversy: How Public Opinion Can Impact Ticket Sales

"The Power of Public Opinion: How Controversy Can Impact Box Office Sales."

While producing a movie requires significant time and financial investment, all it takes is one
controversy to jeopardise the success of that film. The entertainment industry has long been filled
with controversy. While some challenges could raise interest in and awareness of the show, others
might have a detrimental effect on ticket sales.

The impact of public perception and controversy on the box office success of films is examined by
Moris Media, India's Leading Digital Marketing Agency. The article will look at how controversies can
help or hurt a movie's popularity, from stars' contentious utterances to political overtones in films.
With Bollywood producing more than 1000 films annually, about twice as many as Hollywood,
cinemas are referred to be "the time of modern India". The world's largest film maker is now
receiving unprecedented scholarly interest and media coverage thanks to Bollywood, which has
expanded its market outside its usual South Asian regions. The business is well renowned for its
controversy, glamour, and glamour. But not every movie faces the same, Some disputes can increase
interest in the project and generate excitement, while others may have a detrimental effect on the
box office.

For instance, the "Pathaan" movie's box office performance was significantly impacted by the
controversy surrounding its release. Some groups objected to the movie because they thought it
inaccurately depicted historical events and painted a bad picture of their town. The reporting of
business has long been murky for an industry that is preoccupied with numbers rather than the
calibre of the films it creates. The movie managed to become a box office hit despite the criticism.
This occurred as a result of the controversy creating a lot of publicity about the film, which aided in
pique viewer interest.

How well Indian films perform at the box office is significantly influenced by public opinion. Box
office performance in India, just like most other countries, is strongly determined by what the
general audience thinks about the movie. Controversy has a significant impact on Bollywood since
there are billions of people living in India and everyone has an opinion. Every weekend, the fate of
those working in the film industry is decided. The perceived Box Office performance is the biggest
determining factor when it comes to accepting any subject matter for the storyline or taking a call on
the movie’s budget. Despite the fact that producers like unwarranted controversy, it draws attention
from viewers and, curiously enough, boosts a film's financial success.

These days, in particular, are also witnessing a growing trends of certain organisations raising their
voices against movies that they feel are projecting Indian culture in a derogatory manner. The
debate led to the movie's state-by-state bans, which drastically reduced the film's box office
revenue. Thanks to social media, people may now more readily express themselves and reach a
wider audience. This is also leaving a significant mark on how the movies are faring in the box office.
Even though they seem unfavourable, these debates eventually function like any other marketing
tool.

The film "Kabir Singh" is only one of many that attracted criticism for its portrayal of misogyny and
toxic masculinity. The film received criticism on Twitter for its portrayal of a bad character, despite
its massive opening day The film earned a worldwide despite receiving harsh criticism on social
media. Similarly, Padmavat directed by Bhansali movie encountered significant controversy, calls for
the name to be changed, and was only distributed in 70% of India, but it still had an incredible
opening day. Although it would be impossible to track every screen, the business continues to
greatly benefit from them and box office revenue is rising.

Films, especially Bollywood films, are seen as a kind of art and are said to aid in the growth of soft
power due to how strongly they are impacted by a country's institutions, ideology, and culture. The
broad process of cultural globalisation can be related to Bollywood's ascent to prominence on a
worldwide scale. These films have effectively promoted Indian culture and values around the world
in addition to raising awareness and challenging social concerns like the educational system,
prejudice, gender inequity, domestic abuse, and poverty.

The Indian entertainment sector has historically been rife with controversy, and this trend will only
continue. However, today's audience is mature enough to judge whether a particular issue is being
produced or not. As in today’s time majority of the controversies start on social media by a particular
group of individuals who, most likely, disagree with some aspect of the film.