Search Engine Optimization (SEO): Optimizing Your Website for Search Engines

SEO is the practice of utilizing multiple strategies, methods, and tactics to optimize a website for search engines and increase its online visibility. This is the first and foremost reason why Search Engine Optimization for your website should be your top priority. More than 97% of users in India commence their search journey using Google.

There are numerous methods for optimizing a website for Google. Google modifies its search algorithm annually by approximately 3000 iterations. In contrast to the past, when SEO was a one-time or annual duty for the majority of websites, it is now a daily or weekly necessity.

Even with the frequency of Google's algorithm updates in mind, it is challenging for the majority of organizations to allocate constant Product and Engineering resources to SEO activities. Therefore, it is wiser to optimize a website for the user than for Google. And as Google's ultimate aim is to provide users with the greatest search experience, this will undoubtedly benefit you in the long run.

Do you frequently ponder how to proceed with website optimization and what measures must be taken to optimize a website? If so, SEO experts at Moris Media, India’s leading Digital Marketing agency, provides you with all the answers you need.

Some simple steps that can make your website SEO friendly:

Add Relevant Content: Without content that includes relevant keywords to attract users to your website, it is difficult to rank highly on Google's search engine results pages (SERPs) (search engine results page). Hence, you must create excellent content pages on your site. Avoid plagiarizing the content of other websites. Google monitors the Internet more closely than you believe, and the emphasis on unique, high-quality content is greater than ever.

Header Tags: Ensure that all essential On-Page SEO elements are marked with the appropriate HTML header tags. However, use them with caution. Too many H1 and H2 tags are discouraged.

Site Structure: The site’s structure and the ease with which you can navigate through all pages needs to be created in a straightforward and organized manner. This is advantageous for Google algorithms as well, as they can readily determine which pages are more crucial and navigate to them quickly.

Meta Title and Meta Description: Include meta title, meta description, and meta keywords on every page. According to Google, Webpage Title is crucial for positioning, whereas Webpage Meta Description is crucial for click-through rate.

Create a sitemap: A sitemap provides Google algorithms with a map of all your website's pages. It allows them to access all listed pages without missing anything. Ensure that a sitemap containing the URLs of all pages exists. Using the Google Webmasters tools, submit this sitemap to Google.

Robots.txt: In your robots.txt file, clearly identify or enumerate the pages that you do not want indexed by Google. A decent option is to add a disallow tag to the pages you wish to restrict in robots.txt. In lieu of this, they may utilize a 301 redirect, a no-index meta element, or a rel canonical.

Internal Linking: Effective internal linking practices, such as the use of breadcrumbs, footers, links to relevant sections, etc., will aid the user in navigating your site and encourage Google algorithms to place a greater emphasis on important pages.

Rich Snippets and Structured Data Implementation: Utilize rich excerpts to emphasize essential, beneficial on-page text in search results and increase site visits. Rich snippets provide additional information about a site or page and appear between the URL and description in search engine results pages (SERPs).

Eliminate Duplicate Pages: If there are multiple variants of a page with different URL parameters, ensure that Google does not consider them duplicates. Any duplicate page or content has the power to affect the overall ranking of your website, so tread very carefully in this aspect.

Case Sensitive URLs: Google differentiates case sensitivity. Standardize the case of URLs on your website. Use either uppercase or lowercase URLs consistently for uniformity.

Optimise your website structure: The URL and structure of your website are crucial. Consider the creation of several years' worth of content in advance. Therefore, it is advised to use ordered folders in the URI. You can use the publication date or product category as the folder name.

Use of Images: Images are an essential component of a website. However, there is a chance that, in your pursuit of high-quality images, you will select larger images, which can slow page load times. Check the dimensions of images prior to uploading. There is no SEO advantage to hosting your images on your own domain. Only if you plan to transfer CDNs (content delivery networks) in the future should you consider hosting it on your domain name.

Using Alt Tags for the Images: Specify alt attributes for images that would be displayed when hovering over the image.

Use Descriptive URLs: URLs of the content pages and all images have an important role to play. Include as much detail as feasible. A user should have a comprehensive understanding of the content based solely on the URL structure. Please refer to our post on digital marketing for more information.

Mobile-friendly website: Multiple devices are used by users to access a website, and the screen resolutions of these devices vary. Use a responsive design to ensure that the URL of the page remains the same regardless of whether it is accessed from a desktop computer or a mobile device.

Configuring Google Webmaster: Register your website with the Google Webmasters tool in order to monitor its performance and potential issues. Registration is free for Google Webmasters.

Set up Google Analytics: Register with Google Analytics to monitor the user behavior, overall performance, and return on investment of your website. There is a great deal more you can do with it, and the basic version is completely free.

Moris Media has been helping startups and SMEs train their teams to become self-reliant in the SEO process. Connect with us to know more about our SEO courses that combine theory with practical applications to make you self-reliant in this challenging domain.